Below you will find various photos taken with clear usage of the new typeface. I very much like how this typeface works, it has a very sleek and modern look. Especially the thin font variant works really well. It attracted my attention immediately.
The main reason the typeface is very eligible because of its square glyphs, almost every single glyphs has the same dimensions, which makes it really readable from a distance.
From a online PDF file I have learned that this custom typeface has three font variants and are named:
From the press release:
Graphic principles for visibility and consistency
CITROËN is introducing new graphic designs, a single typography and a unique tone of voice to boost the visibility and consistency of the brand. The new brand will universally reflect the Marque’s new status. The key colours are white, denoting openness and elegance, and red, to express vitality, together with black, grey and chrome, for status and power.
I have not seen many examples using the lowercase font variant of this custom typeface, so I searched internet and found this new folder using the typeface in uppercase and lowercase.
- This PDF folder of Citroën comparison guide will show you the usage of this new typeface.
Typeface Citroen: Uppercase
Typeface Citroen: Uppercase & lowercase
Citroën Logo& feel.
Citroën’s new logo will help reignite interest in the iconic brand.
- Visit Brand New at Underconsideration for a full review and comments on the new Citroën logo.
Showroom Citroën Amsterdam
Design sketch new style
Mario Fuentes Escala.